Marketing

Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.

Directions

The following are questions of Marketing. Select the correct option to represent your answer.
Sample Question

Which of the following statements is NOT true about the concept of a customer?

  1. A customer and consumer are always the same thing - the terms are completely interchangeable.
  2. Customers can be described as clients.
  3. A customer doesn't necessarily consume the product that they have purchased.
  4. Students can be described as customers of a university.

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